SRP will share how principles of visual communication and preattentive processing can improve the clarity and effectiveness of dashboards, reports, and analytics presentations. Great visualizations do more than display information. They guide attention, simplify complexity, and help audiences quickly recognize what matters most. Using real-world examples and visualization comparisons inspired by concepts from Stephen Few’s Show Me the Numbers, this session will demonstrate how elements such as color, size, position, and orientation influence the way people interpret data. Attendees will learn practical techniques for reducing cognitive overload, improving readability, and making insights easier to identify at a glance.

Session Takeaways:

• How the brain interprets visual information
• Key visual attributes that influence attention
• Design techniques for highlighting important insights
• Common visualization mistakes to avoid