Yifan Lu

Sacramento Municipal Utility District
Customer Analytics Team Lead

Yifan Lu currently leads Customer Analytic team in SMUD, where she plans and leads customer analytic initiatives and advocates big data revolution in Utility industry. Prior to joining SMUD, she had ten years of advanced analytic experience in the health care industry, specializing in consumer insights and marketing analytics. In addition, Yifan has a strong interest in education and learning. She is an adjunct professor in Graduate School of Management, UC Davis, teaching Business Analytics. She also speaks at conferences, giving trainings to students, as well as publishing papers.

Yifan earned both of her Master of Science and Ph.D. in Ag Economics from University of California at Davis.


October 25, 2018

9:30  -  10:30

Grand Cypress H

105: Using Machine Learning Algorithm to Personalize Customer Experience

SMUD recently revamped its strategy to increase efficiency while maintaining, or improving the quality of life for customers who need help the most. As one of tactics to achieve this goal, SMUD wants to offer these customers customized programs to reduce energy usage and increase their feeling of control. We built an energy specialist application … Continued

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