Raiford Smith

Vice President, Energy Technology and Analytics

Raiford Smith and his team lead Entergy’s pursuit of new, enabling technologies such as Distributed Energy Resources, big data analytics, and the development of customer-facing products and services. Mr. Smith is based out of Entergy’s offices in The Woodlands, TX. Entergy is an integrated energy company that owns and operates approximately 30GW of electric generating capacity and delivers electricity to 2.9 million utility customers in Arkansas, Louisiana, Mississippi and Texas.

Mr. Smith has 26 years of experience in the energy industry, including various roles in legal, planning and analytics, smart grid, customer management, demand-side management, pricing and rates, product development, wholesale deal structuring, mergers and acquisitions, and technology.


October 25, 2018

9:30  -  10:30

Grand Cypress A

101: A Portfolio for the Utility of the Future: Using Predictive Data Science To Optimize Entergy’s Products and Services Portfolio and Manage the Modernized Grid

This project was designed to leverage cutting-edge analytics to address three objectives: Develop a fresh, profitable portfolio of customer product and service offerings Prioritize offerings that increase customer engagement, generate new top line revenues, and improve customer satisfaction Understand the impacts on load and the distribution grid over time Because limited data was available on … Continued

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