Geoff Brigham manages MISO’s Demand Response Team. This team was established in July 2024 in response to the increased participation of Demand Response resources as well as the need to evaluate participation in MISO’s energy and capacity markets. During his tenure at MISO, Geoff has also managed its Research and Development Team as well as lead the development of MISO’s seasonal construct. Prior to coming to MISO, Geoff spent 12 years developing and implementing utility Demand Side Management Programs. He has extensive experience managing Large C&I, small commercial, multifamily and residential energy efficiency programs. He holds bachelor’s degrees in marketing and management from DePaul University as well as a master’s degree in corporate sustainability from Harvard.