Nicor Gas is leveraging advanced data analytics to enhance its customer-centric culture and improve overall customer satisfaction.

Nicor Gas will present their strategic approach using analytics to gain a better understanding of their customer base. This team, whose developments support multiple departments, has enabled employees to gain a better understanding and respond to customer needs by creating innovative tools to formulate data-driven strategies that address customer sentiments and needs effectively. These initiatives also include studies of past energy efficiency program participation and a thorough analysis of J.D. Power and Transaction Surveys resulting in valuable insights used to create specific action plans to address customer sentiments and needs effectively.

Attendees will leave this session understanding how Nicor Gas prioritizes customer experience first using:

• customer personas
• data segmentation
• decision intelligence
• predictive & prescriptive analytics
• regression and classification