General Session 4: It's More Than Magic, It's Real: Unraveling the Wizardry Through Data and Analytics at Universal Destinations and Experiences
Date & Time
Thursday, November 2, 2023, 8:00 AM - 9:00 AM
Matt Tylka

Step into a world where enchantment meets data-driven insight! Matt Tylka will lift the veil on Universal's innovative approach to crafting unforgettable guest experiences. Learn how data-driven insights shape every aspect of Universal Orlando's destinations, from the enchanting lands to the thrilling adventures that await.



Location Name
Tuscan III/IV
Full Address
Loews Portofino Bay Hotel at Universal Orlando
5601 Universal Blvd
Orlando, FL 32819
United States